This means that users whose browser is affected with the browser hijacker are forced to visit firesear.ch each time they search in the Net, open a new window or tab. In this case, the Fire Search browser hijacker installs firesear.ch as a search engine. Most often, browser hijackers promote fake search providers by setting their address as the default search provider. The developers of browser hijackers can collect privacy data such as user browsing habits as well as browsing history and sell this information to third parties for marketing purposes. When the user clicks on advertisements in the search results, developers of browser hijackers gets paid. For example, a browser hijacker redirects the user’s homepage to the browser hijacker’s page that contains ads or sponsored links a browser hijacker redirects the user web searches to a link the browser hijacker wants the user to see, rather than to legitimate search engine results. The aim of a browser hijacker is to generate advertising revenue. The experienced security researchers have determined that Fire Search is classified as a potentially unwanted application (PUA) from the group of Browser hijackers.